Selling your home can be an important milestone in your life. It provides you with capital to start your next chapter. As such, it’s understandable that you want to maintain a certain amount of control over the process.
This is one of the key reasons sellers tend to connect to the Multiple Listing Service (MLS) in Florida. It’s an independent service that lists the details of properties for sale in the area so that the full range of private buyers and realty professionals can connect with the owner. It’s a great way to get more eyes on your property.
While this is empowering, you can benefit from a certain amount of assistance to make sure you get the most out of this tool. Working with a flat fee MLS service can ensure you get the most positive exposure for your listing, alongside a range of other support, depending on your needs. It also means you pay a single fee no matter how much you sell your home for.
There are several providers in Florida and it’s important to establish the best MLS listing service for sale by owner. But this can certainly depend on your individual needs. So, let’s compare 4 of the popular providers, along with some important elements to bear in mind when making your selection.
1. Flat Fee MLS Realty
When you’re looking for the best for sale by owner MLS listing service, Flat Fee MLS Realty is certainly considered among the forerunners in Florida. Founder and broker Stephen Hachey has more than 20 years of experience in the real estate sector. He has gained experience over this time as a certified public accountant (CPA) and a licensed attorney specializing in real estate law, alongside owning 2 successful real estate brokerages. Indeed, as a licensed real estate instructor, he has a history of not just guiding buyers and sellers but also other professionals in the field. This makes Flat Fee MLS Realty one of the most comprehensive sources of guidance, particularly for inexperienced sellers.
Flat Fee MLS Realty offers 3 packages for you to choose from. This helps you to more effectively tailor your MLS experience to meet your unique needs as a seller. Even the most basic package — Silver — offers a comprehensive collection of items at your disposal. These include the MLS listing itself, up to 25 images on the listing, postings on popular real estate websites, and open house scheduling.
The company also offers clarity in its fee structure. Unlike some MLS broker services, Flat Fee MLS Realty doesn’t blindside you with hidden charges. As such, you’re not going to find you receive additional unexpected charges for items such as open house scheduling, a lockbox, or commissions. Neither will you be charged a cancellation fee if you decide to take an alternative route to selling your home after the MLS process has begun.
One of the most valuable of these is a comparable market analysis, that provides you with the data and insights to make the most strategic decisions about pricing your property. On top of this, you can also gain from the relationships the company has built over the years. This includes arranging pre-screening to weed out the unqualified buyers.
Pros
- Comprehensive packages
- Clear fees
- Varied resources, including comparative market analysis and access to buyer screening
- Dedicated customer support 7 days a week
Cons
- Usually most appropriate for inexperienced sellers
2. Jack Keller, Inc.
Jack Keller, Inc. has been a staple of the Florida real estate community since 1975. Indeed, this is a family business that is now seeing its 3rd generation of Kellers providing services to independent sellers. The core staff are also a range of qualified brokers and Realtors. As such, they can offer a significant amount of expertise.
The company offers a significant number of services to independent sellers. These are spread across 5 different packages, depending on your particular needs. Among these are options such as free contracts, addendums, and disclosures; the choice to list as a rental rather than for sale; 12 photos; and open house scheduling. The highest-priced package also includes access to Realtor advice and contract reviews if required. These can be valuable services depending on the level of guidance you require.
Perhaps the area that Jack Keller, Inc. stands out the most is in its niche property options. Some of its packages are only accessible to those selling certain types of properties. This includes vacant lots, boat docks, commercial properties, for lease properties, and multi-family units. This allows you to access not just the most appropriate resources for your property, but also package prices that better reflect the value of the niche property types.
Pros
- Range of services
- Niche property listings
- Listings on various websites
Cons
- Doesn’t serve all areas of Florida
- Packages may appear complex to inexperienced sellers